Colombian neighborhood stores: strategic adaptation in the hard discount era

Abstract

Introduction: the accelerated growth of Hard Discount chains (D1, Ara) in Colombia presents significant challenges to the competitiveness and sustainability of traditional neighborhood stores. Objective: to propose a strategic framework for their survival against this dominant retail model. Methodology: employing a qualitative and documentary approach, the study systematically reviewed secondary sources such as  market reports, academic articles, and specialized retail publications. Conclusions: findings indicate that neighborhood stores must transform weaknesses into strategic opportunities. Key recommendations include fostering partnerships, integrating appropriate technologies like electronic credit, and redefining their value proposition by combining community roots with modern management practices.