The creation of value: a current approach to business management
DOI:
https://doi.org/10.21803/adgnosis.10.10.476Keywords:
Value creation, Co-creation of value, Business performance, financial managementAbstract
Companies exist to create value. This is a concept that
seems to be out of discussion in the specialized literature.
How and for whom value is created are questions that
recent business management models are increasingly
seeking to answer. management models are seeking to
explore in greater depth and to answer more and more
precisely. In this article we have attempted to a review of
the most relevant contributions in the literature over the
past two decades on Value Creation (VC), its bases Value
Creation (VC), its theoretical-conceptual bases and visible
research trends. In this regard, we the general approaches
that underpin research in this field were identified, as well
as a concentration of interest in the concept of co-creation
of value, which is value co-creation, which projects it as an
emerging trend in this area of research and the linking of
VC with technological issues at the company level, as well
as the study of its strategic use to introduce improvements
in the commercial performance of companies.
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