Sociodemographic factors of iPhone users in Tegucigalpa in 2024
DOI:
https://doi.org/10.21803/adgnosis.14.16.913Keywords:
Consumption, Demographic, iPhone, Marketing, TechnologyAbstract
Introduction: This research study identifies the sociodemographic factors that influence iPhone use in Tegucigalpa during 2024. Method: Using a quantitative, descriptive, and non-experimental methodology with stratified probability sampling, the research surveyed 385 people. Results: Most iPhone users are young people aged 18 to 24 with a college education. Surprisingly, the high price is not a significant impediment to purchase, while the brand's reputation for high quality, its design, and ease of use are determining factors. The influence of status or social circle is not considered a primary motivation. Conclusion: iPhone users in Tegucigalpa value
the quality and durability of the device above other factors. The research provides essential data on the mobile technology market in Honduras, an area with few previous studies.
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