Bussiness internacionalization according innovation strategies: Tecnoglass case

Abstract

Introduction: In Colombia, business internationalization has been a slow process given the marked economic primarization. In 1991, the government tried to implement the Economic
Opening program, a moment in which the national economy tried, based on the International Trade Agreements signed by the government, to insert itself into the New International Economic Order. However, Tecnoglass managed to penetrate the international market through a strong innovation strategy applied to glass manufacturing. Objective: Analyze the business internationalization process in the country based
on the case of Tecnoglass, a Colombian company located in Barranquilla. The above based on his innovations and the entrepreneurial spirit characteristic of the Arab immigrant from the Caribbean Coast. Methodology: The starting point is the study of the Economic Opening policies, implemented in Colombia since 1991, and other works are selected regarding the company’s participation in international markets under a mixed research approach. Results: It is concluded that the success of its internationalization strategy is essentially focused on innovation. Conclusions: The success of Tecnoglass does not lie in the prerogatives or benefits of the FTA signed with the United States.