Vol. 1 No. 1 (2012): JANUARY - DECEMBER, 2012

Research Articles

• Profesionales del Mercadeo en el Siglo XXI: una propuesta de formacio?n desde el etnomarketing

  Ricardo Antonio Quintero Peñaranda

  • PDF (Spanish)

• El Marketing interno y la Calidad de Servicio de los Call Center en las instituciones bancarias de Barranquilla

  Ricardo Antonio Simancas Trujillo

  • PDF (Spanish)

• Teaching, research and extension for entrepreneurship from integrating projects

  Claudia Mora Díaz

  • PDF (Spanish)

• Health and knowledge management

  Fabio Moya

  • PDF (Spanish)

• Neuromarketing: a look the mind of the consumer

  Alberto de Andreis

  • PDF (Spanish)

• Competitiveness and Business Success

  Juan Carlos Miranda

  • PDF (Spanish)

• Consumer Behavior Services education provided by public universities autonomous in Maracaibo, Zulia State

  Administrador Administrador; Arnulfo Montenegro Rada

  • PDF (Spanish)

• The philosophy of Market Complex and application in the marketing strategy

  David De Nubila

  • PDF (Spanish)