Effects of price desynchronization on customer trust
Keywords:
Electronic labeling, Price synchronization, Customer trust, Organizations and customers, Prices in retail storesAbstract
This scientific article aims to demonstrate the effects of price desynchronization on customer confidence. This document shows the importance of synchronous pricing for retail companies as a means of sustaining customer credibility and trust. In view of the above, price theory is addressed as a basis for product price coding. In the research carried out on this theory Llano y Bueno in 2016, they highlight an electronic labelling system for the visualization and updating of prices of products in
supermarkets whose main objective is the design of an electronic system that would provide greater ease for the visualization of the characteristic of the products.
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Copyright (c) 2022 Paola López Pontón, Valentina Morales Madariaga, Karina Moya Polo, Yira Romo De La Hoz, Carlos Torres
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